1. Why watch and/or support this project?

  • Because we need to genuinely illustrate and talk about the current Generational Identity Crisis women between the ages of 25 and 45 are facing and struggling with when it comes to love and career. It is no longer clear what our gender roles are, nor can we rely on our parent’s nor grandparent’s generations to provide any relevant guidance. This is causing stress, confusion, and embarrassment as women endeavor to identify what they want, what they should want, and what they can ultimately really have.
    Today 1 in 2 marriages ends in divorce, do we really get to chose between love and career anymore?
  • Because women DO launch businesses DIFFERENTLY – YES, women and men ARE different and we need to be empowered by, and capitalize on, these differences within business.
  • Because while the circumstances of trying to have both career and love may be comical and entertaining, the topic is serious, educational, and hopefully even inspiring and empowering given that ALL women want to know how we can have it all.

2. What will viewers see/how does it work?

  • We will document aggressively pursuing launching a business and still looking for Mr. Right, and thus unveiling realities about the ensuing emotional, psychological, cognitive, financial, and physical costs.
    • Startup Basics – Going through the Lean Startup Model phases
      • Conceptualization & Validation of a proposition
      • Development & Positioning
      • Pitching, Negotiating, Closing and Executing
    • Business Esthetics – Dressing for Success (feminine vs. sexy: mannerisms, body image, hair, makeup, etc.)
    • Leadership Styles – Adopting a Soft Touch vs. Strong Hand and Sexual Manipulation
    • Cognitive Approaches – ‘Leaning’ vs. Leading (per Sheryl Sandberg)
    • Emotional Challenges – Fearing failure, needing security and facing self-­worth
    • Gender Differences – Being a female entrepreneur in (still) a man’s world (Advantages, disadvantages and strategic edge)
  • We will explore all of today’s dating outlets and discuss relationship coaching strategies
    • Online dating, speed dating, “It’s Just Lunch”, blind dates, Bar/Clubs and more
    • Choosing ‘Mr. Right’ for you
    • Learning the Art of Flirting
    • Moving a relationship from “dating” to “exclusive”
    • Keeping a relationship drama-free
    • Dating online – strategies and pitfalls
    • Mastering the right dating look
    • Avoiding common first date mistakes
    • Hearing what Gents think about us single women on the dating circle
  • We will broach subjects of interest to today’s woman entrepreneur, on both a professional and personal level in the hopes to uncover and address less-­‐talked-­‐about topics that may need to be demystified and taken out of the ‘taboo’ category

3. Why Giadha?

  • Because there is not anyone currently looking to genuinely share the good, bad, and ugly about themselves so publicly to bring attention to this generational dilemma and new phenomena
  • Because she has spent her life living and breathing the entrepreneurial journey as a female immigrant beating the odds
  • Launching first company and failing at 18, successfully launching another 4 since
    • Auto Speed Check taken over by Progressive’s Snapshot
    • VentureCamp – Immersive Accelerator and Docu-series
    • WeR – Women Entrepreneur Reinforcement Non Profit Program
    • Grassroots Innovation – Entrepreneurial Community College Program
  • Because while her circumstances are unique enough to be interesting, they are also sufficiently diverse to appeal to a wide range of females and kickoff meaningful dialogue
    • Adapting – Overcoming language and cultural barriers
      • Int’l upbringing – Diplomatic/Ambassador father, Actress mother – moving countries every 3 years (Italy, Spain, France, Switzerland)
      • Coming to America – Cuban / Italian Immigrant not speaking English
    • Taking a Stand – Facing family and society pressure
      • Escaping arranged marriage at 19 – Trophy wife, abusive husband
      • Addressing sexual harassment and glass ceiling head on
    • Fighting – Turning tragedy into empowerment
      • Living through the devastation caused by Hurricane Andrew which almost killed her and her family leaving them with nothing
      • Surviving 9/11
    • Succeeding – Not accepting discouraging external expectations and preconceptions
      • Community College to UPenn and Georgetown
      • JPMorganChase Investment Banker in Manhattan and the UK
      • Female Entrepreneur in the Defense and Technology sectors

3. Why 90 Days?

  • Life & Family Dilemma
    • Subject’s family needs her, but Miami stands for everything she struggled to leave behind
    • It would be selfish to stay in DC without a legitimate reason, i.e. Love or Career
    • Subject lease is up in 90 days
  • Love & Career Dilemma
    • Is there truth in saying “Men are like parking spaces – good ones are taken, rest may very well be handicapped?”
    • Being an entrepreneur may not be conducive to having a family
    • Maybe Subject cares too much about career and not enough about love